1 And God said unto Jacob, Arise, go up to Bethel, and dwell there: and make there an altar unto God, that appeared unto thee when thou fleddest from the face of Esau thy brother.
2 Then Jacob said unto his household, and to all that were with him, Put away the strange gods that are among you, and be clean, and change your garments:
3 And let us arise, and go up to Bethel; and I will make there an altar unto God, who answered me in the day of my distress, and was with me in the way which I went.
4 And they gave unto Jacob all the strange gods which were in their hand, and all their earrings which were in their ears; and Jacob hid them under the oak which was by Shechem.
5 And they journeyed: and the terror of God was upon the cities that were round about them, and they did not pursue after the sons of Jacob.
6 So Jacob came to Luz, which is in the land of Canaan, that is, Bethel, he and all the people that were with him.
7 And he built there an altar, and called the place El-beth-el: because there God appeared unto him, when he fled from the face of his brother.
8 But Deborah Rebekah's nurse died, and she was buried beneath Bethel under an oak: and the name of it was called Allon-bachuth.
9 And God appeared unto Jacob again, when he came out of Padan-aram, and blessed him.
10 And God said unto him, Thy name is Jacob: thy name shall not be called any more Jacob, but Israel shall be thy name: and he called his name Israel.
11 And God said unto him, I am God Almighty: be fruitful and multiply; a nation and a company of nations shall be of thee, and kings shall come out of thy loins;
12 And the land which I gave Abraham and Isaac, to thee I will give it, and to thy seed after thee will I give the land.
13 And God went up from him in the place where he talked with him.
14 And Jacob set up a pillar in the place where he talked with him, even a pillar of stone: and he poured a drink offering thereon, and he poured oil thereon.
15 And Jacob called the name of the place where God spake with him, Bethel.
16 And they journeyed from Bethel; and there was but a little way to come to Ephrath: and Rachel travailed, and she had hard labour.
17 And it came to pass, when she was in hard labour, that the midwife said unto her, Fear not; thou shalt have this son also.
18 And it came to pass, as her soul was in departing, (for she died) that she called his name Ben-oni: but his father called him Benjamin.
19 And Rachel died, and was buried in the way to Ephrath, which is Bethlehem.
20 And Jacob set a pillar upon her grave: that is the pillar of Rachel's grave unto this day.
21 And Israel journeyed, and spread his tent beyond the tower of Edar.
22 And it came to pass, when Israel dwelt in that land, that Reuben went and lay with Bilhah his father's concubine: and Israel heard it. Now the sons of Jacob were twelve:
23 The sons of Leah; Reuben, Jacob's firstborn, and Simeon, and Levi, and Judah, and Issachar, and Zebulun:
24 The sons of Rachel; Joseph, and Benjamin:
25 And the sons of Bilhah, Rachel's handmaid; Dan, and Naphtali:
26 And the sons of Zilpah, Leah's handmaid; Gad, and Asher: these are the sons of Jacob, which were born to him in Padan-aram.
27 And Jacob came unto Isaac his father unto Mamre, unto the city of Arbah, which is Hebron, where Abraham and Isaac sojourned.
28 And the days of Isaac were an hundred and fourscore years.
29 And Isaac gave up the ghost, and died, and was gathered unto his people, being old and full of days: and his sons Esau and Jacob buried him.
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The account of Jacob's second meeting with God is given twice in the Book of Genesis: in Jacob's own retelling and as part of an epic tradition explaining the origin of the name Beit-El (Bethel), which means "house of God." Philologists call such traditions toponymic, and they usually appear among peoples who are not native inhabitants of the places whose names figure in these traditions. Local, native peoples need no explanations; the origin of any local geographic name is clear to them without any traditions. Those who came from far away, however, need to explain to themselves why certain places are called what they are called. This is especially true when newcomers rename them, giving them their own names in place of earlier ones.
So it was with Beit-El, and this indicates that in Jacob's time Abraham's descendants had already not lived in Samaria for quite a long time, on the lands where Abraham had settled when he came to Palestine from Mesopotamia. Jacob and his contemporaries rediscover these places for themselves, as it were, returning to Abraham's altars, setting them in order again and settling anew the places Abraham had once abandoned. This became possible because the number of Abraham's descendants, Jacob's sons, had grown greatly by that time. Perhaps they were already becoming crowded in the oasis of Be'er Sheva (Beer-sheba). In any case, one thing is clear: Jacob returns to Samaria, to the land of Abraham. The author of Genesis describes this return as a triumphal procession, probably preserving here the pathos of the epic tradition underlying the account. That pathos was most likely connected with the promises God had given already to Abraham. Jacob's contemporaries would have looked at their return to Samaria as the fulfillment of these promises; such a view would have been quite understandable and natural.
At least they look at Jacob as a new Abraham; this can be seen even from how similar the structure and logic of the stories describing the theophanies connected with Abraham's name are to the structure and logic of the stories describing the theophanies connected with Jacob's name. In both cases there are two meetings, the first of which describes the establishment of a covenantal bond (in Abraham's case) or its renewal (in Jacob's case) with corresponding promises, while the second presupposes spiritual changes taking place in the person, whose sign is a change of name.
And the name of God also appears in both cases: God reveals it to Abraham, while Jacob asks about it and receives no answer. Such a perception of events is understandable: people often try to hurry history along. In reality, centuries will pass before God's promises are fulfilled, centuries of life in Egypt and in the wilderness. Only after a new revelation, unprecedented in its significance, will God's promises be fulfilled. Jacob only begins this path; others will complete it.